Posts Tagged ‘retail stores’


leafy_veg_storesThe fresh produce section of a grocery store promises what few other aisles can whole foods, largely unprocessed, full of nutritional benefits like fiber, vitamins, and antioxidants. Part of that “pure food” message is spread by tiny nozzles mounted above leafy greens that spray water all over vegetables in timed intervals.

There are, of course, perceived benefits to doing this. Psychologically, shoppers probably like seeing produce that’s shiny with water, presuming it’s going to remain fresh. Some stores even pipe in thunderstorm sound effects to complete the visual.

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